Our golf journey all started in the summer of 1996 in Missouri City, Texas. Playing around with our father’s putter, we never knew this game would have us hooked. The enthusiasm shown became a lifetime of bonding and the ultimate foundation for The Rich Open.

Growing up as African Americans we rarely felt welcomed at driving ranges or golf courses. It seemed like a burden having us there as people generally didn’t seem to take our interests seriously. Being from South Louisiana, we knew the stigma all too well, but it was something about the feeling of “off limits” that further piqued interest. Our father (Earl), a stylish and young vibrant engineer at the time, made it his mission to keep us engaged in the game towing me and my brother to local driving ranges and golf courses. I can still hear him say: "Son you picked your head up in your down-swing". Most importantly we learned that the golf ball doesn’t care about race, it only cares about how you strike it. From this point we knew that golf was for everyone and we were determined to play great.

Fast forward to 2013, my pops, brother, and I working in engineering sales realized— taking customers golfing was an expectation. As HBCU grads, many still didn’t take us seriously. That all changed once we tee’d off and started closing deals with customers on the course. Our golf-confidence grew immensely.

In 2023 after surgery, dad could only focus on one thing, playing a golf round with his fam. With his birthday in sight it was only right to strike up a game. A family tournament was in the works but we wanted to name it something special.

Our family’s last name is spelled Richard. As Louisiana natives our last name is pronounced "Ree-shard", but everywhere else they pronounce it “RICHard”. However, our family decided to turn RICHard into a positive. Finally a legacy was born—ready to inspire the landscape of golf, The Rich Open had arrived.

The Rich Open is dedicated to providing a quality golf and apparel experience for rookies and vets that evokes the euphoria associated with continual education, exposure to new things, discipline and lifestyle innovation. We aim to offer golf apparel that instills the confidence & swagger to beat anyone you tee off against. Our style provides classic vintage-like items that will last for generations while reestablishing the etiquette of the game.

Our apparel is about golf-confidence & luxury, which is euphoric!

Welcome to The Rich Open!